About
Christine is a skilled professional with a foundation in tech, user experience and digital marketing, supported by a Bachelor of Information Systems from the University of Melbourne and certifications in small business management. Her experience spans key roles in customer experience optimisation, CRM management and digital marketing strategy, where she has played a pivotal role in enhancing customer journeys and driving operational improvements.
Christine's career includes leading cross-functional teams to implement data-driven initiatives and scalable solutions within the tech startup space. Her hands=on approach and strategic thinking have consistently contributed to achieving business objectives and improving overall customer satisfaction.
In addition to her corporate experience, Christine has pursued entrepreneurial ventures, successfully launching and managing D2C eCommerce and growing a successful online coaching business. These ventures have allowed her to apply her expertise in practical settings, deepening her understanding of digital marketing, customer engagement and business operations.
Outside of work, Christine is dedicated to her fitness routine and enjoys discovering new culinary experiences. Her passion for food and fitness reflects her commitment to balance and well-being in both her personal and professional life.
Experience
- Led cross-functional teams to implement and optimise CRM systems, driving enhanced customer engagement and operational efficiency.
- Championed organisational transformation across digital marketing, sales, product development and customer experience, leading teams through strategic shifts to align with evolving business goals.
- Owned the end-to-end product lifecycle for digital resistance solutions, from concept through launch, ensuring market alignment and end-user satisfaction.
- Developed business intelligence dashboards to deliver actionable insights, improving decision-making across marketing, sales, and client success functions.
- Successfully launched and scaled an eCommerce business, applying deep expertise in digital marketing, customer engagement and operational efficiency.
- Built and mentored high-performing remote teams, fostering a collaborative and growth-oriented work environment.
